ATEM Modular Kit

Concept Design

Broadcast hardware, walking onto a creator’s desk.

A concept switcher and module set for Blackmagic Design, developed at Crafterwork with Cgangs (Blackmagic’s Greater China distributor). As long-form video and live streaming pulled professional broadcast hardware out of the studio, ATEM Modular Kit asks what that hardware should look like once it lives on a single creator’s desk — and what should be optional.

Switcher and modules — the kit, fanned out.
Switcher and modules — the kit, fanned out.
### Sized to the work

Blackmagic’s existing ATEM range scales from the pocketable Mini to the rack-mounted Constellation 8K. The Modular Kit fills a gap in the middle: a switcher you’d actually keep on a desk next to the keyboard, with the buttons, wheels, joysticks, and faders pulled out into separate modules and arranged the way the work demands.

Where the kit sits in the ATEM line — entry-modular, between the Mini and the Television Studio.
Where the kit sits in the ATEM line — entry-modular, between the Mini and the Television Studio.
### Modules, not menus

The base unit handles program output and a small touch panel. Around it, snap on what the work needs: video input, multi-monitor preview, joystick, color grading, transition fader, audio input, switching keys, wireless link. Add a module as the work grows; replace one when it breaks; leave out the ones you’ll never touch.

Twelve modules — more on the roadmap — wired through a shared bus on the back.
Twelve modules — more on the roadmap — wired through a shared bus on the back.
### Built for the context you’re already in

The same kit reconfigures across the day’s work: a podcast set in the morning, a colour grade after lunch, a multi-cam stream at night. Same hardware, different layout, no second tool to learn.

On a wood desk — quiet enough to live there.
On a wood desk — quiet enough to live there.
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Off the desk — into the location crew's flightcase.
Off the desk — into the location crew's flightcase.